Webinar: Increase Profit Through Margin Analysis
Tuesday, June 6, 2023
•sales tactics •customer profitability •profit-value segmentation • order size •customer conversion rate •margin analysis •price adjustments •shipment value •waypoint report
This webinar unveils the exceptional power of our Margin Analysis report. During this session, you will gain valuable strategies to immediately capitalize on lucrative opportunities and drive your company's success.
The WayPoint Margin Analysis report provides a dynamic customer list segmented by profit value and efficiency. It presents their current margin, target break-even margin, margin required for contribution, and coverage of sales compensation. "Contributing" customers exceed the company average profit rates. Additionally, customers falling below the target margin display the precise price adjustment needed to reach the target. Unlock valuable insights for optimizing profitability and strategic decision-making. [click for article]
For more information about Randy MacLean, visit: www.waypointanalytics.net
Measuring & Managing Fleet Costs
Thursday, February 16, 2023
•WayPoint Analytics •profit strategy •delivery costing •delivery profits •distribution strategy •time-based delivery costing
Any organization that runs a fleet can benefit substantially from knowing transport costs at the customer/delivery level. This component of the customer cost envelope plays a big part in understanding customer value and drives decisions on pricing delivery, setting margins and routing decisions.
To do this at the top level, companies are moving away from using mileage, and toward a much more accurate and effective time-based measurement. WayPoint can utilize the better inputs, calculating very precise costs at the customer level. A time-based system is also dynamic, reflecting cost changes driven by daily route changes, opening numerous new ways to optimize delivery costs.
In this session, we'll show your team how this is done, and how you can find significant reductions in delivery expenditures while improving customer service. This is a session for operations people, CFOs and chief executives, so assemble your team and be ready to continue the conversation at the end of this 30-minute session. [click for article]
Downloads: ManagingDeiveryCosts.pdf
For more information about Randy MacLean, visit: www.waypointanalytics.net
The 7 Areas That Need Your Focus (brief)
Wednesday, June 2, 2021
•cost-to-serve math •operational excellence •distribution analytics •customer profitability •customer mix and balance •managing profit •Advanced Cost & Profit Analytics •success with WayPoint •change action chain •analyzing orders •productivity •conversion chain
The 3rd of 3 lists defining the markers of Distribution companies outpacing their peers. These are the specific areas that many companies commonly miss and places where your focus on new strategies and tactics will make a huge difference on your productivity and profitability. [click for article]
For more information about Randy MacLean, visit: www.waypointanalytics.net
The 6 Attributes of Super-Profit Companies
Wednesday, May 26, 2021
•fill rates •industry perspective •business model •conversions •distribution analytics •customer loyalty strategies •analyzing delivery •costing delivery •high profit rates •minimum order quantity •advanced metrics
The 2nd of 3 lists defining the markers of Distribution companies outpacing their peers. [click for article]
For more information about Randy MacLean, visit: www.waypointanalytics.net
The 5 Things Customers Want (brief)
Wednesday, May 19, 2021
•order fullfilment •distribution industry trends •efficiency •customer segmentation •market share •customer profitability •customer profitability management •managing customers for profit •account strategy •customer intimacy program •best customers •analyzing orders •customer experience •customer loyalty
The 1st of 3 lists defining the markers of Distribution companies outpacing their peers. [click for article]
For more information about Randy MacLean, visit: www.waypointanalytics.net
Customer Segmentation
Monday, May 13, 2019
•profit analytics •WayPoint Analytics •cost-to-serve math •segmentation •customer segmentation •Randy MacLean •money-losing customers •cost analysis •customer profitability •customer strategy •effective market segmentation •client segmentation matrix •managing customers for profit •fixing customer profitability
With the right segmentation you can define customer service levels, delivering high service levels to the accounts that need and can afford it. You can set price levels appropriate customers needing every level of support from "no frills" to "gold-plated". You can focus your sales efforts precisely — working to acquire new customers that perfectly fit your strategy and deliver increased profitability through optimally-efficient logistical relationships. [click for article]
For more information about Randy MacLean, visit: www.waypointanalytics.net
