www.randymaclean.com Randy MacLean

The 7 Areas That Need Your Focus (brief)

Wednesday, June 02, 2021

•cost-to-serve math •operational excellence •distribution analytics •customer profitability •customer mix and balance •managing profit •Advanced Cost & Profit Analytics •success with WayPoint •change action chain •analyzing orders •productivity •conversion chain

The 3rd of 3 lists defining the markers of Distribution companies outpacing their peers. [click for article]

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For more information about Randy MacLean, visit: www.waypointanalytics.net

The 6 Attributes of Super-Profit Companies (brief)

Wednesday, May 26, 2021

•fill rates •industry perspective •business model •conversions •distribution analytics •customer loyalty strategies •analyzing delivery •costing delivery •high profit rates •minimum order quantity •advanced metrics

The 2nd of 3 lists defining the markers of Distribution companies outpacing their peers. [click for article]

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For more information about Randy MacLean, visit: www.waypointanalytics.net

The 5 Things Customers Want (brief)

Wednesday, May 19, 2021

•order fullfilment •distribution industry trends •efficiency •customer segmentation •market share •customer profitability •customer profitability management •managing customers for profit •account strategy •customer intimacy program •best customers •analyzing orders •customer experience •customer loyalty

The 1st of 3 lists defining the markers of Distribution companies outpacing their peers. [click for article]

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For more information about Randy MacLean, visit: www.waypointanalytics.net

Customer Segmentation

Monday, May 13, 2019

•profit analytics •WayPoint Analytics •market segmentation •cost-to-serve math •segmentation •High Potential Accounts (HPAs) •High Volume Accounts •efficiency •High Efficiency Accounts (HEAs) •High Leverage Accounts (HLAs) •efficiency metrics •Randy MacLean •customer profitability analysis •money-losing customers •business strategy •cost analysis •market segmentation process •customer profitability •customer strategy •effective market segmentation •customer segmentation technology •benefits of customer segmentation •customer segmentation framework •customer segmentation process •client segmentation model •effective marketing segmentation •customer segmentation best practices •client segmentation matrix •managing customers for profit •fixing customer profitability •losing an account

With the right segmentation you can define customer service levels, delivering high service levels to the accounts that need and can afford it. You can set price levels appropriate customers needing every level of support from "no frills" to "gold-plated". You can focus your sales efforts precisely — working to acquire new customers that perfectly fit your strategy and deliver increased profitability through optimally-efficient logistical relationships. [click for article]

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For more information about Randy MacLean, visit: www.waypointanalytics.net

New Money – How to Analyze & Boost Profit from Delivery

Monday, May 06, 2019

•WayPoint Analytics •profit strategy •Randy MacLean •delivery costs •analyzing fleet costs •set delivery price •analyzing delivery •costing delivery •costing fleet

Fleet and delivery operations are a frequently overlooked opportunity to add much more profit to your bottom line. In fact, every dollar you save or charge is just as beneficial as $25 in new sales.

No wonder today's top companies are using surprising new methods to measure and optimize fleet costs, and implementing advanced analytics to set pricing and policies for deliveries. New ideas and new tools are shaping customer choices, and increase competitiveness.

This video shares what we've learned from hundreds of the best companies across more than a decade of strategic planning and on-the-ground tactics that have generated millions in new profits. [click for article]

Downloads: FleetCosting.pdf

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For more information about Randy MacLean, visit: www.waypointanalytics.net

webinar: How Distributors Can Double Their Rebate Income

Monday, April 29, 2019

•new opportunities for distribution industry •line-item profit analytics in distribution •eCommerce •profit gains •Gross Profit Margin •money-making •rebates •managing profit •dashboard •Rebate Management

Rebates have grown tremendously as a percentage of the bottom line of distributors over the course of the last 3 years. In fact, in most instances, they now account for more than half of the year-end profit.

In this 30-minute session lead by Randy MacLean, founder of WayPoint Analytics, you'll gain insights on how:

rebates are impacting your true line-item profitability

to leverage your existing agreements

real-world product mix add-up [click for article]

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For more information about Randy MacLean, visit: www.waypointanalytics.net