www.randymaclean.com Randy MacLean
Exec Brief #2: Tilting The Playing Field (Action)

•competitive strategy •customer service •profit analytics •2020 Vision •market intelligence •WayPoint Analytics •profit training •profit strategy •management strategies •industry perspective •distribution industry trends •new opportunities for distribution industry •distribution industry intelligent pricing •leadership training •business math for distribution •executive briefingMost distributors are operating under severely fatal misconceptions. These companies are often making tremendous profits off their best customers, which are then used to cover the losses incurred from doing business with their worst customers.

Since the competition is making many of the same mistakes, these distributors are able to stay afloat. However, what happens when somebody who really understands the key to profitability enters the market?

In this invaluable hour-long discussion with my executive-level clients, I discuss the secret to generating sustainable profitability and lay out a proven 6-step road map which will guide you. You'll learn:

• How to simultaneously offer top quality products and services at the lowest prices WHILE raking in more profit than ever.

• Strategies for identifying the sweet spots in your market.

• The importance of concierge-level customer service and how to implement it within your organization.

• Essential profitability math showing why every sale isn't a good sale and how the worst parts of your business are stealing massive amounts of profitability from the best parts of your business.

• An unbeatable strategy for raiding your competitors, taking their best customers while sticking them with your worst.

This is vital information that could make or break your company. If you aren't using it to your advantage, sooner or later one of your competitors will use it against you! I'll tell you about one customer who learned that lesson the hard way. Fortunately, the customer figured what was happening and was able to make those corrections within his own business before it was too late. By watching this presentation, you can see whether your company is having the same issues.

Of course, you may not be able to do all of this alone. At the end of the session, I'll discuss several of my key partners who can help in these areas. You'll learn about some of the top consultants in the distribution industry, people who can get your company on the right track before it's too late.

Downloads: tilting_the_playing_field_2.ppt

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For more information about Randy MacLean, visit: www.waypointanalytics.net

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