www.randymaclean.com Randy MacLean
Innovate Podcast: The Analytics of Super-Performing Distributors

•profit analytics •profit strategy •Unleash WD conference •podcast •Innovate for the FutureIn this bonus episode (recording below) Dirk has an in-depth conversation with Randy MacLean to understand how business leaders are developing mastery over the things that drive efficiency, leaving no room for those that haven't in the competitive landscape.

Downloads: InnovatePodcast-MacLean1.pdf

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For more information about Dirk Beveridge, visit: www.unleashWD.com

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Measuring & Managing Fleet Costs

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Sophisticated New Delivery Costing Drives Higher Profits

Customer Segmentation

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Customer segmentation can be one of the most powerful tools you can use to develop and implement plans to optimize and deepen your customer relationships.

New Money – How to Analyze & Boost Profit from Delivery

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See the surprising new methods top companies are using to calculate and optimize delivery costs and pricing, generating millions in new profits.

How Money is Made in Wholesale Distribution

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Randy MacLean shares his analysis of over $65B of distribution business to help others shed incorrect assumptions about how to make money.

Profit-Driven Customer Service

2/13/2018

There's a direct link between high profits and second-tier customer service. This is how you use it to make more money.

Cost Structures: What Makes for a Good Sale?

8/9/2017

Learn why distributors can't simply rely on gross margin when determining whether a sale will add to the bottom line.

Changing Sales Strategy Using LIPA

8/2/2017

Randy MacLean talks about the emergence of a new sales strategy.

Using WayPoint's High Volume Account Report to Increase Profit

3/1/2017

Randy discusses the benefits of the extraordinarily valuable High Volume Account Report.

Innovate Podcast: Ultimate Customer Segmentation To Drive Profit

2/9/2017

Dirk Beveridge interviews Randy MacLean of WayPoint Analytics on the ultimate profit-based customer segmentation.

Exec Brief #5: Identifying High-Potential Accounts

3/9/2016

Randy MacLean demonstrates how you can change the nature of your profit line by identifying highly leverage able profitable and unprofitable accounts.

Keep the Best, Then Reform or Get Rid of the Rest

8/12/2015

A superior territory has a greater-than-average proportion of profitable accounts. This is the critical factor in territory management.

Using All the Profit Levers

7/15/2015

To accelerate profit growth, make sure your company is using all seven of the levers that control profit.

The Problem with Having It All

7/8/2015

Most sales operations look for every possible sale, yet that's the road to mediocrity, or worse.

Exec Brief #2: Tilting The Playing Field (Action)

6/30/2015

Randy MacLean discusses the secret to sustainable profitability and lays out a proven 6-step strategic road map that will help you take your competitors down.

Exec Brief #1: Tilting the Playing Field (The Strategy )

4/20/2015

Randy MacLean discusses a strategy to shift the profits in the market to your own company.

Where Does Your Business Really Make its Money?

11/5/2014

In this 33-minute video, Randy MacLean of WayPoint Analytics shares some of the most important secrets and techniques for evaluating and measuring profit.

Why Does Gross Margin (Almost) Never Correlate to Profit?

8/8/2014

Most executives were taught that increasing gross margin would increase profit, yet that's almost never true. Here's why...