Randy MacLean
Randy MacLean
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Innovate Podcast: Ultimate Customer Segmentation To Drive Profit
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•profit analytics •Unleash WD conference •podcast •Innovate for the Future •customer segmentation •high-profit accountsThursday, February 9, 2017—Customer segmentation can be a powerful tool to develop and execute market and customer relationship programs that deepen relationships and drive success for the customer and the distributor. However, how you segment can be the difference between no benefit and stellar results. In this session Randy discusses the ultimate method for substantial and sustainable profit gains. For more information about Dirk Beveridge, visit: www.unleashWD.com |
www.APICconference.com
The 5 Things Customers Want (brief) 5/19/2021 The 1st of 3 lists defining the markers of Distribution companies outpacing their peers. 5/13/2019 Customer segmentation can be one of the most powerful tools you can use to develop and implement plans to optimize and deepen your customer relationships. How Money is Made in Wholesale Distribution 8/9/2018 Randy MacLean shares his analysis of over $65B of distribution business to help others shed incorrect assumptions about how to make money. Profit-Driven Customer Service 2/13/2018 There's a direct link between high profits and second-tier customer service. This is how you use it to make more money. Maximizing Account Potential through Segmentation 10/4/2017 Randy MacLean discusses the value and utility of segmenting your customer accounts. Cost Structures: What Makes for a Good Sale? 8/9/2017 Learn why distributors can't simply rely on gross margin when determining whether a sale will add to the bottom line. Changing Sales Strategy Using LIPA 8/2/2017 Randy MacLean talks about the emergence of a new sales strategy. Using WayPoint's High Volume Account Report to Increase Profit 3/1/2017 Randy discusses the benefits of the extraordinarily valuable High Volume Account Report. Innovate Podcast: The Analytics of Super-Performing Distributors 1/12/2017 Dirk Beveridge interviews Randy MacLean of WayPoint Analytics on the analytics and metrics of super-profitable distributors. Keep the Best, Then Reform or Get Rid of the Rest 8/12/2015 A superior territory has a greater-than-average proportion of profitable accounts. This is the critical factor in territory management. Exec Brief #2: Tilting The Playing Field (Action) 6/30/2015 Randy MacLean discusses the secret to sustainable profitability and lays out a proven 6-step strategic road map that will help you take your competitors down. Exec Brief #1: Tilting the Playing Field (The Strategy ) 4/20/2015 Randy MacLean discusses a strategy to shift the profits in the market to your own company. Where Does Your Business Really Make its Money? 11/5/2014 In this 33-minute video, Randy MacLean of WayPoint Analytics shares some of the most important secrets and techniques for evaluating and measuring profit. 7/15/2014 How to recognize the customers most dangerous to your profits |
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