Randy MacLean is the founder and President of WayPoint Analytics, an expert in the field of distribution analytics and profitability, and a frequent presenter to wholesale distribution associations across the US and Canada. Randy's founded and grown more than a dozen businesses within the technology industry. Click here to learn more about Randy MacLean. To book Randy for a speaking engagement, contact him by clicking here. |
Webinar: Increase Profit Through Margin Analysis 6/6/2023 Maximize profitability with WayPoint's Margin Analysis. Segment by profit, optimize pricing, identify underperforming margins, and boost through optimization. The 7 Areas That Need Your Focus (brief) 6/2/2021 The 3rd of 3 lists defining the markers of Distribution companies outpacing their peers. 5/13/2019 Customer segmentation can be one of the most powerful tools you can use to develop and implement plans to optimize and deepen your customer relationships. You've Lost Your Biggest Account – Now What? 2/20/2018 Everyone eventually faces the loss of a significant account. Sometimes big enough that "normal" operations are no longer feasible. Profit-Driven Customer Service 2/13/2018 There's a direct link between high profits and second-tier customer service. This is how you use it to make more money. Maximizing Account Potential through Segmentation 10/4/2017 Randy MacLean discusses the value and utility of segmenting your customer accounts. Cost Structures: What Makes for a Good Sale? 8/9/2017 Learn why distributors can't simply rely on gross margin when determining whether a sale will add to the bottom line. Changing Sales Strategy Using LIPA 8/2/2017 Randy MacLean talks about the emergence of a new sales strategy. Using WayPoint's High Volume Account Report to Increase Profit 3/1/2017 Randy discusses the benefits of the extraordinarily valuable High Volume Account Report. Innovate Podcast: Ultimate Customer Segmentation To Drive Profit 2/9/2017 Dirk Beveridge interviews Randy MacLean of WayPoint Analytics on the ultimate profit-based customer segmentation. Exec Brief #2: Tilting The Playing Field (Action) 6/30/2015 Randy MacLean discusses the secret to sustainable profitability and lays out a proven 6-step strategic road map that will help you take your competitors down. |